Shifting Mindsets: Content Marketing Strategies That Are Changing How We Interact With Companies

For the past year or so, CEB and gyro have been partnering to create Challenger insight-led campaigns for B2B enterprises on the Challenger journey. I sat down with Scott Gillum, president of the Washington, D.C. office at gyro, to reflect on our time working together, and to get Scott’s thoughts on what’s going on in marketing today.